Introducing Sassy™ Apples: A New Delight in South Africa’s Fruit Market

Sassy™ apples have been launched in South Africa, featuring vibrant red skin and a unique flavor blend of sweetness and tang. Locally grown in Ceres Valley, they are available at select Pick n Pay stores. This introduction reflects Pick n Pay’s commitment to offering unique fruit options, following previous successful launches of various specialty fruits.

Sassy™ apples have made their debut in South Africa, offering consumers a striking new option in the fruit aisle. Characterized by their vibrant red skin and a distinct flavor profile, these apples are cultivated in the Ceres Valley and are now available at select Pick n Pay stores. Their unique combination of sweetness and zest is expected to enhance snacking experiences significantly.

In terms of taste, Sassy™ apples promise a delightful crunch and a balanced flavor that is both juicy and refreshing, with a hint of tanginess. Rebecca Fifield, a food technologist at Pick n Pay, praised the apple, stating, “This apple is a total game-changer.” She expressed excitement about providing customers with a novel offering in line with their appreciation for crisp apples.

Pick n Pay continues to lead the market by introducing unconventional and exclusive fruit options. Previously, they have launched products like blood oranges, caviar limes, and Dekopon mandarins, each capturing consumer interest upon arrival. The introduction of Sassy™ apples fits into this strategy of providing fruit with a twist.

Consumers can currently find Sassy™ apples at four selected Pick n Pay locations, specifically in Constantia and Plattekloof in Cape Town, and On Nicol and Douglasdale in Johannesburg. As the Sassy™ orchard matures, shoppers can anticipate more significant volumes in the years to come. For now, these apples represent a limited and exclusive treat that should not be missed.

In summary, Sassy™ apples are a new introduction to South Africa’s fruit market, described as both visually appealing and delicious. As an innovative addition from Pick n Pay, these apples join a range of unique fruit offerings available to local consumers. Their limited availability at select stores emphasizes their exclusivity, making them a sought-after snack option.

Original Source: www.foodandhome.co.za