Jameel Motors Partners with Changan to Distribute Vehicles in South Africa
Saudi Arabia’s Jameel Motors has entered the South African automotive market by signing a distribution agreement with Changan Automobile, offering a range of vehicles including SUVs, sedans, pickups, and new energy options. Anticipated to launch in the fourth quarter, this partnership responds to the growing demand for affordable vehicles with advanced technology in South Africa’s automotive market.
Jameel Motors, an automotive distributor based in Saudi Arabia, has established a partnership with Chinese manufacturer Changan Automobile to distribute a range of vehicles in South Africa. This marks both companies’ first entry into the South African market, which is notable for being the largest automotive market in sub-Saharan Africa, anticipating over 500,000 vehicle sales in 2024. Demand for affordable vehicles with advanced technology continues to rise in the region.
Changan will join other Chinese automakers such as Chery, BYD, Great Wall Motor, and BAIC Motor in South Africa, aiming to leverage competitive pricing to attract consumers. Jameel Motors, part of the Abdul Latif Jameel Group, will initially emphasize the distribution of vehicles from Changan and its associated brand, Deepal. The launch of these vehicles is scheduled for the fourth quarter of the year.
The offerings will include various models, such as combustion engine vehicles like the Hunter pickup truck, as well as new energy options. Specifically, the initial product range will showcase the electric SUV Deepal S07, along with the SUV CS75 Pro and the Alsvin sedan. This diverse collection aims to meet the growing needs of South African consumers looking for modern automotive solutions.
In summary, Jameel Motors’ partnership with Changan Automobile signifies a significant move into the South African automotive market, known for its demand for affordable, technologically advanced vehicles. With an initial focus on distribute a range of combustion and new energy vehicles, this collaboration expects to cater to the evolving preferences of local consumers and compete among established Chinese automakers.
Original Source: www.zawya.com
