Nestlé Expands Maggi Air Fryer Range in the UK and Malaysia

Nestlé has expanded its Maggi Air Fryer product range in the UK and Malaysia, introducing new crispy coating mixes to enhance air fryer cooking. The UK has seen the addition of three flavors, while Malaysia incorporates a Satay variant, both aimed at providing quick and flavorful meal options.

Nestlé has introduced the latest addition to its product line, the Maggi Air Fryer Crispy Coating, aimed at enhancing air fryer cooking. With an increasing global trend, 33 percent of households now utilize air fryers for meal preparation, prompting Nestlé to diversify its offerings that cater to this demand. The expansion encompasses the introduction of new recipe mixes in the United Kingdom and Malaysia, two significant markets for Nestlé.

In the UK, where air fryers rank as the third most popular cooking device, Nestlé has unveiled three new flavors of Maggi Air Fryer Crispy Coating. This includes Crispy Southern Style, Crispy Katsu Style, and Crispy Korean BBQ Style. These innovative coatings promise to deliver an ideal crispiness infused with flavor, enhancing home cooking. Danielle McAreavey, Head of Marketing for Maggi UK and Ireland, noted the importance of inspiring consumers with varied recipes for quick and healthy meals.

Simultaneously, in Malaysia, where 42 percent of households also own air fryers, Nestlé has launched a Satay variant and rebranded its existing marinade mixes to fit the air fryer series. This approach simplifies meal preparation by combining marinating and air frying, allowing consumers to enjoy authentic flavors derived from fresh ingredients. Nikhil Chand, Head of the Food Strategic Business Unit at Nestlé, emphasized the company’s commitment to driving food innovation and modern cooking solutions as part of its strategic goals.

Nestlé’s air fryer expansion builds upon successful culinary ventures in markets like Australia, New Zealand, and China. The company is leveraging its extensive culinary expertise to deliver an exceptional taste experience tailored to local preferences. Swen Rabe, Head of the Nestlé Research and Development Centre for Food, stated that their innovations are reflective of the growing demand for modern cooking solutions, highlighting the meticulous work by chefs to blend flavors convincingly.

Overall, Nestlé’s broadened range of Maggi Air Fryer products presents a noteworthy advancement in the air frying culinary space, providing consumers with convenient, flavorful options for quick meal preparation while aligning with contemporary cooking trends.

Such initiatives reflect Nestlé’s strategic focus on modern cooking and the ever-evolving consumer preferences in the kitchen. Their innovative endeavors promise to transform air frying into an even more delicious and pleasurable experience.

In summary, Nestlé’s expansion of the Maggi Air Fryer range into the UK and Malaysia signifies a response to the rising popularity of air fryers worldwide. The introduction of new crispy coatings aims to enhance flavor and ease for home cooks. With strategic efforts focused on culinary innovation and modern cooking solutions, Nestlé continues to inspire consumers to explore and enjoy efficient meal preparation.

Original Source: supermarketnews.co.nz