New Ownership for Mobius Motors Kenya Aims for Growth and New SUV Launch
Mobius Motors Kenya has been acquired by Silver Box, aiming to stabilize and expand operations. New COO John Kavila will guide the company to resume full manufacturing by July 2025 and launch a new SUV by December 2025. The changes come after challenges in production scaling and market competitiveness, with optimism for future growth.
Mobius Motors Kenya, renowned as the country’s first vehicle manufacturing entity, has recently transferred ownership to Silver Box, a Middle Eastern business investment and technology firm. This acquisition is positioned to rejuvenate Mobius’s operations and foster growth following years of investment struggles within the Kenyan automotive sector.
Founded 14 years ago with an approximate investment of KES 5 billion, Mobius has grappled with production scaling and market competitiveness issues. Silver Box aims to revive manufacturing operations by July 2025 and is also planning the launch of a new off-road SUV model by December 2025. Additionally, the company has reopened its service center.
In light of the acquisition, John Kavila has been appointed Chief Operating Officer (COO) of Mobius Motors. With a background in manufacturing and customer service, Kavila is set to guide the strategic direction of the company, succeeding departing CEO Nicolas Guibert. Guibert expressed his optimism regarding Silver Box’s ability to enhance market share and service networks while introducing new models.
During his five-year tenure, Guibert acknowledged the difficulties Mobius faced in scaling production and expanding its customer base. He remains hopeful that the new ownership will successfully tackle these challenges. Mobius Motors stands as a vital entity in Kenya’s automotive landscape, and the effectiveness of the new leadership will determine the company’s trajectory in production and market growth.
In conclusion, the acquisition of Mobius Motors Kenya by Silver Box presents a significant opportunity for rejuvenation and growth in the Kenyan automotive sector. With new leadership and plans to enhance production capacity, the company aims to regain market competitiveness and expand its offerings, including a new off-road SUV by December 2025. The strategic direction under COO John Kavila is anticipated to address longstanding challenges and bolster the brand’s market presence.
Original Source: www.tv47.digital
