Škoda Auto Expands Presence in Middle East with Launch in Oman

Škoda Auto has entered the Omani market, enhancing its expansion in the Middle East. In partnership with Premium Motors, a new state-of-the-art showroom has opened in Muscat, showcasing a full range of European-built ICE models and the Kushaq SUV. The company plans to establish additional showrooms and aims for 10,000 annual deliveries in the region, supported by a diverse, high-quality vehicle lineup tailored to local consumer preferences.

Škoda Auto has officially launched its operations in Oman, marking a significant step in its strategic expansion within the Middle East. This initiative seeks to enhance the brand’s presence beyond Europe. As part of this launch, a modern, fully digital showroom has been opened in Muscat in collaboration with Premium Motors, a member of the Alfardan Group. The showroom is designed to provide an immersive customer experience.

The product lineup in Oman will include a wide range of European-built internal combustion engine (ICE) models, alongside the Kushaq SUV, which is imported from India. The SUV range will feature models from the compact Kushaq to the new seven-seater flagship Kodiaq, available with all-wheel drive, thereby catering to varied customer preferences.

Martin Jahn, Board Member for Sales and Marketing at Škoda, stated that entering the Omani market represents a crucial milestone for the company. He expressed excitement about the growth opportunities in Oman and emphasized their commitment to meeting and exceeding customer expectations with their offerings.

Lukas Honzak, Managing Director of Škoda Middle East, mentioned the strategic partnership with Premium Motors as essential for providing advanced automotive technology and exceptional customer service to Omani consumers. The showroom will also feature an exclusive service center, enhancing aftersales support for customers.

The new showroom incorporates innovative features such as a digital configurator and an interactive display wall, showcasing Škoda’s heritage in motorsport. To further solidify its presence, Škoda plans to establish three additional showrooms and service centers across Oman by 2029.

At the grand opening event, various dignitaries attended, including His Excellency Mr. Khalfan Bin Said Al Shueili, Minister of Housing and Urban Planning. Christian Nehme, General Manager of Premium Motors, expressed pride in the new addition of Škoda to their portfolio, highlighting the exceptional customer experience that the showroom aims to deliver.

Škoda’s initial offerings in Oman include a complete array of sedans and hatchbacks, such as the Octavia RS. The diverse SUV lineup, specifically tailored to the market’s demands, underscores Škoda’s commitment to providing high-quality, practical vehicles that represent excellent value.

With Oman being the fifth-largest automotive market in the region, Škoda aims to capitalize on the growing demand for high-quality vehicles. The company is well-positioned to meet the rising expectations of consumers for technologically advanced, practical vehicles.

As a long-standing carmaker with a history of 130 years, Škoda emphasizes quality, safety, and efficiency in its offerings. The company aims to internationalize its brand further and adapt to customer preferences in Oman’s automotive market, ensuring satisfaction and loyalty.

Škoda Auto’s entry into Oman represents a pivotal expansion into the Middle East, driven by a strong partnership with Premium Motors and the establishment of a modern showroom in Muscat. The introduction of a diverse lineup of vehicles, including both sedans and SUVs, caters to growing local demand for quality automobiles. As the company looks to achieve a substantial annual sales target, its commitment to innovation and customer service stands to reshape its presence in the region significantly.

Original Source: www.zawya.com