John Legend Headlines Sold Out Move Afrika Tour in Lagos, Advocating for Health and Local Talent
The Move Afrika Tour premiered in Lagos, headlined by John Legend, showcasing local talent and designers. This initiative by Global Citizen emphasizes local employment and advocacy for healthcare improvement in Africa. The 2025 tour further aims to establish a pan-African music circuit and launched the Music Economy Development Initiative to promote economic opportunities in the music industry.
The Move Afrika Tour, a groundbreaking initiative by Global Citizen, made its spectacular debut in Lagos, Nigeria, with the celebrated artist John Legend as the headliner. The event, hosted by media personality Ebuka Obi-Uchendu, showcased local talents such as Simi and DJ Consequence, while promoting the work of Nigerian designers and artisans. This year’s tour emphasizes the importance of local engagement by employing 90 percent local crew and using over 95 percent local equipment.
Legend delivered an unforgettable performance featuring his iconic songs, including ‘All of Me’ and ‘Ordinary People’. “It’s been too long, I’ve missed you all,” he expressed, reflecting on the significance of the concert. The tour aims to establish a pan-African music touring circuit, which benefits both local and international artists. Global Citizen’s efforts extend to advocacy for health systems across Africa, urging increased funding for healthcare.
The initiative includes a significant focus on community engagement through events like the Stride for HER Rights Maternal Healthcare Walkathon, where participants earned tickets to the concert. The walkathon, in collaboration with local organizations and government, highlighted the urgent need for improved maternal healthcare services. Furthermore, Global Citizen engaged Rwandan communities through initiatives aimed at promoting women’s and youth health.
A major highlight of the Move Afrika Tour is the launch of the Music Economy Development Initiative (MEDI), designed to unlock the economic potential of music across Africa. This initiative aims to foster collaborations and drive policy reform while releasing important research on the music industry’s economic prospects. The inaugural Music Policy Assembly also took place, addressing critical topics related to the music sector.
The 2025 Move Afrika Tour expands upon previous successful campaigns and festivals, showcasing a commitment to cultural exchange and economic development in Africa. The initiative reflects a dedication to promoting local talent, improving healthcare, and creating economic opportunities, demonstrating the power of music and advocacy in driving change across the continent.
The Move Afrika Tour, with John Legend as its prominent headliner, successfully highlighted the importance of local talent while advocating for crucial healthcare improvements across Africa. By employing local crews and engaging communities, the tour aims to establish a pan-African music circuit that fosters economic growth and cultural exchange. Furthermore, the initiatives linked to the tour reflect a commitment to elevating the African music industry’s global status and addressing pressing health issues.
Original Source: www.cnbcafrica.com
