Prime Video Mexico Unveils Its Most Expensive Series: ‘Every Minute Counts’

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Prime Video Mexico has announced its most expensive production to date, the earthquake drama “Every Minute Counts,” set against the backdrop of the catastrophic Mexico City earthquake of September 19, 1985. The series employs groundbreaking virtual screen technology, marking a significant leap in production quality for the region. Key figures from Amazon Studios presented a trailer during the Iberseries & Platino Industria conference, emphasizing the innovative approach taken for this historic narrative.

At the recent Iberseries & Platino Industria conference in Madrid, Prime Video Mexico unveiled its most ambitious production to date, the earthquake drama “Every Minute Counts” (“Cada Minuto Cuenta”). This original series dramatizes the catastrophic earthquake that devastated Mexico City on September 19, 1985. Executing a cutting-edge approach, the production employed Unreal Engine virtual screen technology, a tool previously associated with high-profile projects like Disney’s “The Mandalorian.” This innovative technology marks a significant advancement in the scale of production for Mexico and Latin America as a whole. According to Alonso Aguilar, head of Mexico Originals at Amazon Studios, while the technology has previously been utilized for smaller productions in the region, such a large-scale application is unprecedented. The trailer previewed at the conference highlighted the series’ commitment to combining cinematic storytelling with advanced technology, promising a profound exploration of the historical event.

The production and release of “Every Minute Counts” is a notable event in the context of Latin American film and television. This series not only represents the largest investment by Prime Video Latin America but also showcases advancements in production technology that have been largely absent in the region. The use of Unreal Engine technology, renowned for its role in high-budget productions, signals a shift toward greater innovation in Latin American media. The tragic earthquake of 1985 in Mexico City serves as a significant historical backdrop, providing a poignant narrative framework for the series, which aims to shed light on the social and personal impacts of such disasters.

In conclusion, “Every Minute Counts” is positioned as a groundbreaking series for Prime Video Mexico, both in terms of its financial scale and technological innovation. By employing advanced production techniques, the series aims to deliver a compelling narrative concerning a pivotal moment in Mexican history. The engagement of key figures such as Alonso Aguilar and showrunner Jorge Michel Grau further bolsters expectations for the series as it prepares to resonate with audiences both locally and internationally.

Original Source: m.imdb.com

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