Prime Video Mexico Unveils Ambitious Earthquake Drama ‘Every Minute Counts’ at Iberseries & Platino Industria
Prime Video Mexico presented its most expensive production, the earthquake drama “Every Minute Counts,” at Iberseries & Platino Industria. The series utilizes Unreal Engine virtual screen technology, marking a first for Mexico and Latin America. The project chronicles the 1985 Mexico City earthquake and underwent a lengthy 12-month pre-production and filming process. Executive Alonso Aguilar highlighted the innovative approach and future projects in development that also employ this technology.
At the Iberseries & Platino Industria event held in Madrid, Prime Video Mexico’s executive Alonso Aguilar, alongside showrunner and director Jorge Michel Grau, unveiled the trailer for their most ambitious production to date, the earthquake drama titled “Every Minute Counts” (“Cada Minuto Cuenta”). This original series focuses on the catastrophic earthquake that struck Mexico City on September 19, 1985, and is distinguished by its use of Unreal Engine virtual screen technology—a first for both Mexico and Latin America, previously utilized in productions such as Disney’s “The Mandalorian.” Aguilar noted, “The technology has been used in smaller productions in Latin America but not at this scale,” indicating a significant leap in production capabilities in the region. The pre-production phase lasted six months, followed by an additional six months dedicated to filming. Furthermore, Aguilar mentioned that Amazon Studios is concurrently working on two other projects—a movie and a series—that will also leverage this cutting-edge 3D virtual technology developed by ILM and Epic Games.
The announcement of “Every Minute Counts” marks a significant shift in television production standards in Latin America, particularly for Prime Video Mexico. The series aims to dramatize a historical event of paramount importance—the devastating earthquake that wreaked havoc in Mexico City in 1985. The innovative application of Unreal Engine technology, which has transformed production in Hollywood with enhanced visual storytelling, signifies a new era for Latin American television as it attempts to upgrade the quality and scope of its narratives. Aguilar’s comments highlight both the potential of this new technology and the commitment of Amazon Studios to lead in regional storytelling.
In summary, Prime Video Mexico’s unveiling of “Every Minute Counts” at the Iberseries & Platino Industria is a pivotal moment for the region’s entertainment industry. This series not only represents their most substantial investment in original content but also showcases the application of high-level production technologies that can elevate storytelling in Latin America. The project signifies a commitment to both historical representation and modern filmmaking techniques, offering a template for future productions in the region.
Original Source: m.imdb.com
